English
Updated: May 2026
The following privacy policy applies to the website https://www.bonsy.com/ (“online product”).
We participate in the IAB Europe Transparency & Consent Framework and adhere to its specifications and guidelines. We enable you to manage your consents and objections in our
with identification number 5 (“CMP”).
* The English translation is provided for information purposes only. The original German version (available at https://www.bonsy.com/datenschutz) is the official privacy policy and, in case of any discrepancy, shall prevail.
marktguru Deutschland GmbH, Sendlinger Straße 23, 80331 Munich, office@marktguru.de, hereinafter referred to as “marktguru” or “we” or “us”, is the controller within the meaning of data protection law.
Any exceptions are explained in this privacy policy.
You can find our contact details and those of our Data Protection Officer in section 11 ”Contact”.
Personal data is any information relating to an identified or identifiable natural person. Processing personal data means collecting, storing, using, transferring it to others, or deleting it, among other things.
The categories of personal data we process about you depend on how you use our online product. We have listed possible categories for you below.
Contact data: When you contact us (e.g., via a contact form or email), we process the data you provide (usually your first and last name, email address and/or phone number, and the content of your inquiry) as well as any subsequent communication.
Giveaway data: If you participate in one of our giveaways or raffles, we process data such as name, address, email address, consent to the participation terms, participation details.
Sociodemographic data: If you participate in a voluntary survey or market survey, we process information provided by you such as age group, gender, level of education, household size, household income, nationality, employment status, main contributor in the household.
Log data from third-party surveys: If you participate in a market survey arranged by us and conducted by a third party, we receive information from that third party as to whether the survey has been completed (however, we do not receive any information regarding the details you provided in the respective market survey conducted by a third party).
Online usage data: Every time you communicate via the Internet, online usage data is generated. This includes data such as your IP address, search queries, timestamps, browser data, device information, cookie ID, device ID, referrer URL, geolocation/location data, user ID, click history.
Log files: Whenever you use an online product, your device automatically transmits what is known as online usage data. This data is temporarily stored in log files to ensure technical security and functionality.
Ad blocker data: Information on whether ad blockers are present.
The following data is processed in connection with cookies and similar technologies (“cookies”):
We only disclose your personal data to third parties if this is necessary for the fulfillment of the contract, if we or a third party have a legitimate interest in the disclosure, if you have granted your consent for this, or if this is necessary to fulfill a legal obligation.
Details on third parties can be found in section 4 “Why do we process your personal data, on what legal basis, what are our legitimate interests, who receives your personal data?” that follows.
We may disclose personal data to a third party in particular
In the case of a transfer based on consent, the explanation may also be provided when consent is obtained.
We reserve the right to deploy service providers when collecting or processing data. Service providers only receive the personal data required for their specific activities from us. For example, your email address may be passed on to a service provider so that they can deliver a newsletter you are subscribed to. Service providers may also be commissioned to provide server capacity. Service providers are generally deployed as so-called processors who may only process the personal data of users of this online product in accordance with our instructions.
Details on the service providers we deploy can be found in section 4 “Why do we process your personal data, on what legal basis, what are our legitimate interests, who receives your personal data?” that follows.
We process your data for the following purposes and – to the extent required by applicable law – on the basis of the legal grounds specified below. Explanations of the data categories can be found in section 2 “Which categories of personal data do we process?” In the event that data processing is based on the legal basis of legitimate interest, we also explain our legitimate interest in the respective data processing. In addition, we indicate with which recipients or categories of recipients we share your personal data.
2. Providing a channel for contact and responding to enquiries sent via this channel: by email (such as to hello@bonsy.com), via social media channels (Instagram, Facebook)
We may also invite users to take part in a survey via electronic means outside of the app (e.g. email, SMS, MMS, messengers) if we have obtained separate consent to do so.
Please note that you have the right to object to the processing of data for direct marketing purposes or on personal grounds (see “Your right to object to direct marketing” and “Your right to object for personal reasons” in section 9).
Conducting giveaways/raffles on social media (Instagram) in accordance with the corresponding participation terms
Please note that you have the right to object to the processing of data for direct marketing purposes or on personal grounds (see “Your right to object to direct marketing” and “Your right to object for personal reasons” in section 9).
This online product incorporates processes based on cookies. Below you will find information about the purposes for which we or our partners use cookies. Further details can be found in our
.
We also transfer personal data to third parties or processors based in non-EEA countries.
Prior to such data transfers, we ensure that the recipient maintains an adequate level of data protection – for example:
Where possible, we specifically select providers that operate data centres in the EU or the EEA for the processing and storage of personal data.
This involves third parties, or data processors, in the following countries: USA; Israel; Armenia.
With regard to the USA, the European Commission has concluded that an adequate level of data protection exists there, provided that the data recipient participates in the Data Privacy Framework (DPF) and holds a valid certification. Where the recipients of your personal data are based in the USA and participate in the DPF, we therefore rely on this adequacy decision (Art. 45 GDPR).
We disclose personal data to third parties or processors in the following countries with an adequate level of data protection under applicable law: USA (if the recipient is certified under the EU-U.S. Data Privacy Framework), Israel (Data Processing Addendum).
Furthermore, we disclose personal data to third parties or processors in the countries listed below in which, under applicable law, there is no adequate level of data protection. The transfer or disclosure is based on the respective security measure or exemption provision specified: USA (based on Standard Contractual Clauses if the recipient is not certified under the EU-U.S. Data Privacy Framework), Armenia (Standard Contractual Clauses).
You can request that we provide you with an overview of the recipients in third countries and a copy of the specific arrangements agreed to ensure an adequate level of data protection. Please use the contact details provided in section 11 “Contact” for this purpose.
We store your data for as long as is necessary to provide our online product and the associated services, or for as long as we have a legitimate interest in further storage (e.g. due to an ongoing legal dispute). In all other cases, we delete your personal data with the exception of data that we must retain in order to comply with statutory retention periods (e.g., tax or commercial law).
Personal data that is subject to a retention period is blocked until the retention period expires.
Specifically, the following retention periods apply to the personal data processed within the scope of this online product:
In principle, you are not obliged to provide us with your personal data. However, you might be required to provide personal data to be able to use certain services of this online product, e.g., if you want to to register or to participate in a giveaway. If this is the case, we will inform you accordingly. Mandatory fields are usually marked with an asterisk (*). If you do not wish to provide us with the necessary data, you will unfortunately not be able to use the corresponding services.
To assert your rights, please use the contact details provided in section 11 “Contact”. Please ensure that we are able to clearly identify you.
Your settings for cookies and the data processing based on them can be adjusted at any time in our
.
You have the right to request that we confirm whether we process personal data relating to you, and you have a right to information regarding the data we process. If your data is incorrect or incomplete, you can request that your data be corrected or completed. If we transfer your data to third parties, we will inform them of the correction, insofar as this is required by law.
Provided the legal requirements are met, you have the right to request that we delete your personal data immediately. This is particularly the case if
Should your data be shared with third parties, we will inform them of the deletion, insofar as this is required by law.
Please note that your right to erasure is subject to restrictions. For example, we are not required or allowed to erase data that we are still required to retain due to statutory retention periods. Data that we require to assert, exercise, or defend legal claims is also excluded from your right to erasure.
Provided the legal requirements are met, you have the right to request that we restrict processing. This is particularly the case if
If the right to restrict processing is confirmed, we will mark the data concerned accordingly to ensure that it is only processed within the narrow limits that apply to such restricted data (namely, for the defense of legal claims or with your consent).
You have the right to receive personal data that you have provided to us for the performance of a contract or on the basis of consent in a structured, commonly used, and machine-readable format. In this case, you may also request that we transmit this data directly to a third party, provided this is technically feasible.
If you have given us your consent to process your data, you can revoke this consent at any time with effect for the future. The lawfulness of the processing of your data until revocation remains unaffected.
You also have the right to object to the processing of your personal data for advertising purposes at any time (“objection to direct marketing”). Please note that for organisational reasons, there may be an overlap between your objection and the use of your data in the context of an ongoing campaign.
You have the right to object to our processing of your data for reasons arising from your particular situation, insofar as this is based on the legal basis of legitimate interest. We will then stop processing your data unless we can demonstrate compelling legitimate grounds for further processing in accordance with legal requirements that outweigh your rights, or the processing serves to assert, exercise, or defend legal claims.
You have the right to lodge a complaint with a data protection authority. In particular, you can contact the data protection authority responsible for your place of residence or federal state, or the authority responsible for the place where the violation of data protection law occurred. Alternatively, you can also contact the data protection authority responsible for us.
10.1 Privacy policy for the Bonsy app
The privacy policy for the Bonsy app can be found at https://www.bonsy.com/en/privacy-policy-app.
10.2 Privacy notice for social media channels
The privacy notice for Bonsy’s social media channels is available at https://www.bonsy.com/en/social-media-privacy-policy.
For information and suggestions on the subject of data protection, please contact us or our data protection officer at datenschutz@bonsy.com.
You can also contact our data protection officer at the following postal address:
Maximilian Hartung
eDSB – Datenschutzbeauftragter
SECUWING GmbH & Co. KG | Datenschutz-Agentur.de
Frauentorstraße 9
86152 Augsburg, Germany
epost@datenschutz-agentur.de
T +49 (0) 821 90786450
If you would like to contact us by other means, you can also reach us as follows:
marktguru Deutschland GmbH
Sendlinger Straße 23
80331 Munich, Germany